Forecourt Trader - 30 years at the heart of the fuel retailing community
Shop » Ice cream & frozen

Polar Krush introduces new fizzy frozen drink

Polar Krush, the UK-based iced drinks maker, has announced the launch of a new fizzy frozen brand.

Birds Eye to promote eating more vegetables

Birds Eye is launching a new £6m marketing campaign – Eat In Full Colour – to encourage consumers to add more colour to their plate with different vegetables.

New Forest Ice Cream extends impulse range

New Forest Ice Cream has extended its impulse range of wrapped ice creams and frozen lollies with three new products.

The big scoop

It should come as no great surprise to learn that sales of ice cream did well in 2018. Lots of hot, sunny weather led to increased sales with impulse sales up 24% in convenience channel to £124m and take-home sales up 16% to reach £184m (Nielsen data). And although the summer definitely helped sales, ice cream is now proven to be a year-round seller with 31% of sales occurring during the winter.

Stick with it

Pity the ice cream manufacturers. There's no doubt the product is popular Mintel reports that it's eaten by eight out of 10 adults but not that often, with only 18% of users eating a handheld ice cream at least once a week. Obviously, if we have a good summer, consumption goes up as Mintel says half of ice cream consumers eat it to cool themselves down. But 2014 was one of the coolest summers on record and last year was not a lot better. Charlotte Hambling, head of UK marketing at R&R Ice Cream, says: "The impulse category, particularly water-based lollies, is affected the most when the weather is cooler. Cooler weather across the summer of 2015 hindered the performance of the ice cream category, with convenience sales down 4.2% year-on-year (Nielsen data)."

Frost bites

There's great news for forecourt retailers selling ice cream Cornetto is available in a new size for men! Described by brand owner Unilever as the 'ultimate manly ice cream', new Cornetto choc 'n' ball is a 160ml size product versus Cornetto's traditional 90ml; it has a 'manly' price too of £1.75.

Ice time

The good news is that as ice cream is viewed as a cheap treat, the category has been largely unaffected by the adverse economic conditions. The bad news is, of course, the weather and the UK's lack of a summer. The simple truth is that when the sun shines, ice creams sell, but the sun seemed to have been more illusive than ever last year. That's not to say that independent forecourt retailers should give up on impulse ice creams altogether as, according to IRI data, impulse ice cream sales are worth over £149m. However, maybe more concentration should be put on the indulgence lines like the Magnums and Cadbury ices rather than real refreshment lines. Plus there are the eat-at- home packs to consider too.

Ice picks

Easter is deemed the official start of the ice cream season when retailers start dusting down their freezer cabinets and re-stocking them with the latest lines.

My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 18 November 2019
RegionDieselLPGSuper ULUL
East131.0157.70138.30126.81
East Midlands130.59139.47126.61
London131.00140.06127.56
North East129.23139.06125.25
North West129.8364.92138.07126.36
Northern Ireland127.82133.40124.44
Scotland130.4852.70137.39126.25
South East131.4769.90139.42127.48
South West130.5064.90136.17126.41
Wales129.68135.94125.44
West Midlands130.33140.40126.46
Yorkshire & Humber129.8099.90138.58126.25

Most read

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?

Digital Edition