Forecourt Trader - 30 years at the heart of the fuel retailing community

Robinsons Fruit Shoot launches a £1m education campaign

John Wood ·

Robinsons Fruit Shoot has launched a £1m media campaign to educate parents and health-conscious consumers about the product’s credentials.

The campaign aims to tackle misconceptions about of the quantity of sugar and artificial ingredients in children’s soft drinks and reveal facts about Robinsons Fruit Shoot.

The creative will be visible across traditional channels including national OOH, digital, and cinema advertisement in addition to a targeted radio campaign.

The activity will be upweighted during the second largest kids’ drinks trading period – the Easter school holidays – when the target audience will most likely engage with the messaging.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 18 May 2020
RegionDieselLPGSuper ULUL
East112.4663.50123.15106.89
East Midlands112.21122.26106.78
London113.5664.90124.71108.57
North East110.8763.90125.50105.36
North West111.4965.90121.74106.55
Northern Ireland108.30111.90101.84
Scotland110.85121.31104.90
South East113.30122.65108.11
South West112.20120.84106.51
Wales110.67120.17104.73
West Midlands112.13125.92106.81
Yorkshire & Humber111.7057.70123.12106.23

Most read

Have you introduced a new way of doing business/added new services during the pandemic, that you will continue to offer in the future?

Digital Edition